Senior Copywriter
Hey there! Thanks for your interest.
I put up some of my best pieces upfront.
Limited it to a few pieces that I think deserve the limelight.
I believe the work you've seen so far tell you this guy can ideate and write.
Until one day, I began overthinking.
With the industry evolving and my own journey through immigration and new market trends, I found myself wondering questions others may have like: Does he have any experience in PR earned media campaigns? Influencer-based marketing? CRM? Social media? E-mailers? Brochures? Even conceptualizing a theme party and writing copy for the invite?
Yes! Of course. I do. I love coming up with and presenting exciting ideas. Irrespective of the type of medium. The idea matters the most.
Having said that I've been fortunate to have worked on a variety of deliverables. In addition to the usual suspects like print, TV, and social media, I’ve dabbled in AR, VR, and AI-driven campaigns as well.
So, I’ve included a few samples of that other stuff here.
After all, you wanted more, didn't you?
PR stuff
Ticket Pads
In India, topics around menstruation are still a taboo, sanitary napkins are often hidden while shopping. When the film 'Padman' was released, we designed movie tickets resembling sanitary napkins to align with our message: "There’s no need to be ashamed."
This move prompted local newspapers to give us free media coverage and helped us play a role in normalizing conversations around menstrual hygiene.
40,000 movie tickets shaped like sanitary napkins were distributed across 7 cinema halls

Earned media

Launch it when you want it
An iconic SUV auto brand, Tata Safari from the house of Tata Motors made its comeback with a new look.
Known for its past campaigns ''Reclaim your life' this time the brief was to model it around 'time'.
The new slogan proposed was 'Relcaim your time.'
And we pitched a digital activation concept to launch the vehicle.
A launch with no date, no time. True to the essence of the latest slogan.
This vehicle was designed for HNIs, and we invited them to select a launch date for the SUV via a microsite. On their chosen date and time, they received an exclusive showcase before the SUV was revealed to the world.


Social media stuff
Dominar Australasian Odyssey
Influencer marketting campaign
Teamed up with Candida Louis, an influencer who was on a mission to ride from India to Australia. Led this campaign by releasing real-time updates through social platforms that generated significant PR buzz and traction for the brand.
Co-directed a documentary that captured her journey. Also, posted short snippets as reels to keep the audience engaged on social media.






Meta disruptive post
How do we show snacking-irresistibility with low budgets and cater to the South Asian audience?
We found the answer in making targeted disruptive Meta ads with personalized content that garnered a 14% rise in engagement and views.


CRM stuff - web content



E-mailers

