United Nations Environment Programme

The global authority for the environment with programmes focusing on climate, nature, pollution, sustainable development and more.

Awards & Recognition

International Advertising Association

Gold: Best PSA OOH

Ads of the World

Most species migrate by choice,
some are forced to.

"Forced Migration" highlighted in-flight smuggling of wildlife, we depicted the plight of the most trafficked species as forced passengers on a flight, using OOH displays across 15+ airports nationwide.

An installation concept inspired by a harrowing true story of cockatoos crammed into 1,500 ml plastic water bottles at an Indonesian airport. The larger-than-life cockatoo subtly breathes like a living creature, compelling passersby to pause in their tracks, evoking both shock and empathy. It delivers a powerful message, confronting viewers with the brutal reality of this inhumane act.

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